Why would someone like myself want to publish my SEO
secrets for the world to read? Doesn't this destroy my competitive advantage?
Won't I surely go broke and starve on the street? Won't my friends mock me and
my family disown me?
For two reasons, the answer is probably not.
•
The first reason is the size of the market. The Internet is
incredibly large and growing at an astounding rate. The market for SEO is
following a similar path. There is absolutely no way I could work for all of
the websites that need SEO consulting. As such, I am happy to pass the work on
to others and teach them how to succeed. It is no money out of my pocket, and
it makes me feel like I am contributing to a greater good. I learned most of
what I know about SEO from others and, as such, feel obligated to spread the
knowledge.
•
The second reason has to do with SEOmoz, the company I used
to work for. SEOmoz provides tools to help SEOs do their jobs. As such, it is
to my advantage to promote and train other SEOs. Just like Google benefits from
getting more people online, I benefit from teaching others how to do SEO.
\fc>u may choose to use SEOmoz's competitors' services or you may not. That
is completely up to you, and I will do my best to show you all the available
options.
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