Modern SEO is complicated, fast moving, and rife with
misconceptions. This makes it extremely difficult to learn. When I began
researching for this book, I read all of the major SEO books that were
available. I quickly found that they were full of theory and lacked actionable
steps to really help the reader master the subject.
I wrote this book with the goal of building the bridge
between theory and action by bringing together all of the best sources of
information I have found and putting them in a format that makes it easy to
understand and, more importantly, do SEO like a professional. This emphasis on
action follows the steps I originally used to leam SEO. I believe this focus on
process followed by explanation is unique among SEO books on the market, and I
believe it will make the difference that allows you to out rank your
competition.
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